Why Comparing Lots of Colleges Might Not Help as Many Students as You’d Think

By Beckie Supiano. There has been a proliferation of consumer information meant to help prospective students choose a college. A number of those tools seem to take it for granted that prospects will embark on a broad, national search. They assume that prospective students are shopping around, just as they might for a car or some other big-ticket consumer item, and that they’re willing to pick up and move anywhere in the country. More...