Chartbeat tries to fight the smoke and mirrors in web measurement by going public with its metrics

By Stephen Downes - Stephen's Web. Chartbeat tries to fight the smoke and mirrors in web measurement by going public with its metrics
Mathew Ingram, GigaOm, 2014/10/21
We need to "stop thinking about pageviews or other traffic-focused metrics, and start thinking about measuring actual attention or engagement," says Chartbeat founder and CEO Tony Haile as his company is set to open access to the company's metrics and procedures. More...