Brain-Training Companies Get Advice From Some Academics, Criticism From Others

By Rebecca Koenig. Your brain is a tree.Or, perhaps more fittingly, a bank account.With metaphors like those, brain-game companies entice people to buy subscriptions to their online training programs, many of which promise to increase customers’ "neuroplasticity," "fluid intelligence," and working memory capacity. They even claim to help stave off the effects of aging. Read more...