Learning from the #IceBucketChallenge: Views of a Biomedical Researcher

By Jason McSheene. You knew it was coming. Your social media feeds were filled with videos of friends and family dumping buckets of ice water on their heads. After a week or two of dodging, you thought you were in the clear. The fad had to pass soon, right? But then, your Aunt Nora Mae blindsided you with a nomination to either do the ALS Ice Bucket Challenge or donate to the ALS Association. Read more...