5 mistakes that kill crowdfunding campaigns

By Elaine Pofeldt. Raking in $102,824 on Indiegogo in a campaign that ended July 3, the start-up Ambronite, maker of a drinkable organic “supermeal,” achieved a goal that most crowdfunders would envy: It exceeded its $50,000 target by more than 100 percent.
“It was really exciting to see so many people around the world fund our product,” said CEO Simo Suoheimo, one of five co-founders at the start-up, which has offices in San Francisco and in Helsinki, Finland, where the young entrepreneurs developed the natural food product in a business accelerator. More...