College Discounting Does Students a Disservice

By Lucie Lapovsky. As nearly everyone’s aware, the price of tuition at a private college in the United States has gone up and up and up. The average list price at a private college today is over $30,000 a year; at one college in four it’s more than $40,000. (College Board Trends in College Pricing 2013) Most people don’t realize, however, that most students don’t pay nearly that amount because, on average, almost half of that tuition is being paid by the institution in the form of student aid. More...