The Price of "Free"

By Barbara Fister. You’ve probably seen the news. Getty (not to be confused with the Getty) has made millions of their photos free. Well, not exactly. You have to use their embedded code which includes branding, a bit of surveillance, and other money-making potential. Getty figures since people are already using their photos without paying, this is a way to get some control over those uses and montetize it. When you embed these images, you’re giving Getty access to information about who sees the image on your page and you provide them ad space on your site, a little virtual real estate where they might someday put up billboards. Read more...