CASE Annual Report 2012-2013 - Perspectives on Educational Advancement

Advancement professionals at colleges, universities and schools worldwide met the opportunities and challenges of fiscal year 2013 with an entrepreneurial spirit, a strong emphasis on teamwork and a growing sophistication in the use of mobile and Internet technology.
Alumni relations professionals forged partnerships across their campuses with advancement peers, especially with fundraising offices, and turned to data and analytics to illustrate the importance of their work. They also explored new ways to connect with alumni and develop programs that would strengthen institutional connections.
Communications and marketing professionals recognized the power of online communities, expanded their use of the full range of social media and focused efforts on website content strategy, video production and online advertising, adding new methods to their interactions with constituents. They also made progress in building a greater recognition of their institutional role and contributions to the financial health of their institutions. More...