London predicts Mooc recruitment windfall

By Chris Parr. International Programmes analysis points to courses’ marketing benefits. Results from only the second UK university to run massive open online courses on a major US platform have shown the tool’s potential power for recruiting students to full programmes. 
The University of London International Programmes said that it expected to recruit 45 fee-paying students as a result of the Moocs it ran earlier this year. 
Between June and August, it offered four courses on the Coursera platform and said it hoped to generate at least £200,000 from students who otherwise would not have enrolled on its fee-paying programmes. More...