Monsters U.’s Site Just Might Give You ‘Web-Site Envy’

By Eric Hoover. OK, I’ll admit that I’ve yet to see Monsters University, the No. 1 movie in the nation. But I’ve spent a good hour tooling around the promotional Web site for the fictional institution. It’s scary good. Fascinated by how this portal both mimics and mocks real-life college Web sites, I asked Ashley Hennigan, assistant director of social-media strategy at Cornell University, to share her thoughts on the MU site—and what admissions officers might learn from it. Read more...