Competitive Advantage?

By Dayna Catropa. A headline in Forbes this week caught my eye -- “It’s Official! The End of Competitive Advantage.” I was intrigued. The article discussed a new book, “The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business.” The author argues that strategy frameworks are designed to help organizations find a sustainable competitive advantage, but in the new frontier successful organizations will realize that an ‘advantage’ may only be temporary. Read more...