A New MOOC Business Plan

By Daniel Luzer. Coursera, the company that provides many massive open online courses (MOOCs) to colleges, is apparently changing its business strategy. The way it used to work was that Coursera would offer students free, online versions of courses taught by professors at elite colleges. The students wouldn’t get academic credit from these institutions but they would potentially get the advantage of the high-quality courses. The company wasn’t really sure how to make money off of the free courses, however, and merely proposed potential revenue strategies, like corporate sponsorship or payment for certifications. Observers assumed that eventually the company would find a plan. Apparently it has. According to an article by Steve Kolowich in the Chronicle of Higher. Read more...