By Matt Reed. I’ve never heard a student or professor complain that a book didn’t cost enough. Complaints about textbook costs have been around at least since the 80’s, and probably before that  I know because I remember making them myself. More...

By Matt Reed. I never trusted Facebook enough to set up a Facebook page, and Instagram is more visual than I am, so Twitter has been my social network of choice for years.  It took a while to get the hang of it. In the beginning, I didn’t know who to follow. More...

By Matt Reed. Apparently, the president of the University of Akron is stepping down and apologizing for the unforgivable sin of … applying for another job. More...

To calculate the true costs of intercollegiate athletics, we have to account for positive -- and negative -- impact on revenue as well as reputation. And then there's the moral aspect of football to consider. More...

Communications people like to control things. We are far too good at our jobs to let on that we are control freaks, but it’s true. We control messaging, talking points, logistics, movements, who is in the room. We even try to control for the unexpected. While these are all important parts of doing our jobs well, especially in a crisis, sometimes we need to let go. More...

Higher ed has come a long way toward understanding the value of an inspiring institutional brand, but some senior leaders still need convincing. Here’s a compelling, authentic tool you can use to build a strong case for investing in brand marketing. More...

With a small team and limited resources, secondary research can be the key to improving your communication plans. More...

Prospective students have options. Lots and lots of options. There are more than 5,000 colleges and universities offering a staggering number of majors, minors and degree types. More...