By Teresa Valerio Parrot. We are a mere two weeks away from the end of the current fiscal year, which means it is an ideal time for our communications colleagues to take stock of the purchases incurred over the past year and those budgeted for the coming year and to complete a little bit of end of the year housekeeping. More...

By Megan Brenn-White. While it’s well accepted in student recruitment that the images, words, and voices of current students help prospects learn about your institution, this is particularly the case for international prospects. More...

By Donna Lehmann. If you're feeling like me, you may not currently be in the mood to read about ways to optimize your search marketing or best practices in crisis communications. Not that I couldn't use some tips on either topic, but I seem to be suffering from professional development fatigue. More...

By Kevin Anselmo. Here is a simple media training tip that I think my four-year-old son could grasp: don’t lie after you have already been caught in the act of disclosing the truth when asked a simple straightforward question. It’s not rocket science. More...

By Meg Fowler Tripp. The pressure is on for college admissions and marketing departments to stand out from the crowd of options prospective students have today. If your numbers aren’t where they need to be, the temptation to pull out the bells and whistles can be strong. More...

By Paul Redfern. Recent Inside Higher Ed articles from Ellen Wexler and Michael Stoner on college branding prompted some thoughtful reactions and debate. But what I found most interesting was the lack of positive examples of brand development by colleges and universities. More...