By Susan Gilbert - EvoLLLution. Institutions can stand out on programming alone, but it’s better if that unique programming is matched by unique credentials and is part of a wider, institution-level strategy to dominate a niche. More...

By Charles Prober - EvoLLLution. A common core in medical education would be an immense challenge to develop but its benefits for students, institutions and society at large would be significant. More...

By Vyacheslav Khrapak - EvoLLLution. Success in admissions requires more than just a focus on the numbers. admissions professionals must pay at least equal attention to the human element of each prospective student as well. More...

By Jo Lobertini - EvoLLLution. As the student demographic nationally continues its dramatic shift from high school graduates to mid-career professionals, personalized learning and credit for prior learning will move from the margins to the core of postsecondary operations. More...

By Alfred Ntoko - EvoLLLution. Scaling to serve greater numbers of adult students requires institutions to focus on serving this demographic at a strategic level; it’s not possible to simply bolt adults onto existing approaches geared toward 18- to 22-year-olds. More...

By Julie White - EvoLLLution. As non-traditional students shift to become the majority market, institutions need to work to understand the unique needs of this demographic and invest in the services and systems necessary to support their success. More...

By Rachelle Clarke - EvoLLLution. By leveraging technological tools and taking strides in understanding and grouping students, institutions can deliver the highly personalized experience learners expect at scale. More...

By Marie Bountrogianni - EvoLLLution. Higher education leaders, and especially those in the continuing education space, should take an active role in social media but must use their presence strategically to advance the institutional brand. More...

By Mike King - EvoLLLution. Higher education marketers today must be strategic about their efforts, using data to define positive and negative efforts and working to create an experience for students that matches what they have become used to outside the academy. More...

By Emily McInerney - EvoLLLution. By developing a community environment for students, both online and offline, marketers can help to strengthen students’ experience and develop a bond that starts long before enrollment and lasts long after graduation. More...