By Eric Stoller. Sometimes there are just too many stories to critique, share, and embed... Here's what I've been reading/watching:
Free Tuition Is Not the Answer
In an opinion piece for the New York Times. Read more...
6 janvier 2016
6 janvier 2016
What’s So Funny About Unity, Focus and Understanding?
By W. Kent Barnds. For the last 15 years, I’ve been directly involved in marketing for small colleges. While my primary focus is admissions marketing, I am frequently involved in other marketing activities on my campus — such as developing institutional positioning, redesigning websites and other marketing materials, and promoting individual departments and programs. More...6 janvier 2016
Brand vs. Reputation
By Deborah Maue. At the recent AMA Symposium for the Marketing of Higher Education, CMOs gathered for a conversation about brand vs. reputation. There was much good discussion, and the consensus was that, while they are related, brand and reputation are different things. More...6 janvier 2016
International Students, Support Structures and the Equity Question
By Anita Gopal and Bernhard Streitwieser. An implicit assumption is that by pursuing internationalization, colleges and universities become more interconnected and academically rigorous, raise their global consciousness, and access the opportunities presented by globalization. Read more...
6 janvier 2016
China's path to a "world class" system needs a compass
By Qiang Zha. On October 24, 2015, China’s central government (the State Council) launched the next stage of its campaign for world-class status for its universities by promulgating a blueprint that explicitly spells out details for a new initiative and an ambitious timetable. Read more...
5 janvier 2016
Fishing In Our Pond
By Matt Reed. According to IHE’s reading of new data from the National Student Clearinghouse, post-secondary enrollments in America dropped from 2014 to 2015. At first glance, that would seem consistent with the article’s thesis, which is that it’s due largely to an improving economy. More...
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