By Deborah Maue. At the recent AMA Symposium for the Marketing of Higher Education, CMOs gathered for a conversation about brand vs. reputation. There was much good discussion, and the consensus was that, while they are related, brand and reputation are different things. More...6 janvier 2016
Brand vs. Reputation
By Deborah Maue. At the recent AMA Symposium for the Marketing of Higher Education, CMOs gathered for a conversation about brand vs. reputation. There was much good discussion, and the consensus was that, while they are related, brand and reputation are different things. More...
/https%3A%2F%2Fp1.storage.canalblog.com%2F20%2F55%2F1154600%2F122555108.png)
/https%3A%2F%2Fencrypted-tbn2.gstatic.com%2Fimages%3Fq%3Dtbn%3AANd9GcTi5Hkm0uJx8RuXLdIN4NSGeutjLR0NZnG3tTJBq9IYhTpD2Hdf5SvxmA)
Commentaires
/https%3A%2F%2Fprofilepics.canalblog.com%2Fprofilepics%2F1%2F0%2F1076071.jpg)