By Scott Greenberg - EvoLLLution. At a minimum, higher education institutions are responsible for providing students with a quality education that adds value to their lives. While value can be measured in different ways, the majority of adult undergraduate students are enrolled for practical reasons, specifically for job preparation and/or career advancement. More...
Service Partnerships Key to Creating Value for Students
By Lesley Nichols - EvoLLLution. It’s all about student expectations and what the institution can do to provide an experience that ideally exceeds those expectations. Students don’t necessarily come to us because they want a degree or certificate. They’re looking for a way to pursue their dream. More...
Building Value from the Start: Four Key Actions
By Nicole Foerschler Horn - EvoLLLution. As a consumer, when you think of an exceptional business, you typically think of a company that excels at one of three value propositions: operational excellence, product leadership or customer intimacy. More...
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
By Monica Wesley - EvoLLLution. With tuition costs continuing to rise, both cumulative and individual student loan debt becoming unsupportable, and an employment landscape that is rapidly evolving in challenging ways, it is no wonder that colleges and universities are being asked to demonstrate their tangible value. More...
Communicating the ROI of Continuing Education
By John DeLalla - EvoLLLution. You’ve heard the cliché statement many times. Roughly, “the more you learn the more you’ll earn.” Yet how do we as continuing education leaders quantify return on investment to students in our program marketing. More...
CE Focus on Customer Experience Would Benefit Main Campus
By Carolyn Young - EvoLLLution. Higher education has a reputation for being institutionally minded, stodgy and slow-moving. This characterization, however, could not be further from the reality in the continuing education (CE) environment. Serving non-traditional students, these units need to be focused on tailoring high-end customer experience and reactive to changes in the economy and labor market. More...
Creating Value by Delivering On The Varied Expectations of Non-Traditional Students
By Becky Takeda-Tinker - EvoLLLution. There has been much in the press recently regarding the need for higher education to provide a return-on-investment (ROI), and it has given me pause to consider how changes in our society have impacted what traditionally has been the result of a postsecondary education investment. More...
Service to Students: It’s a New Day
By Wayne Smutz - EvoLLLution. It’s no longer news that higher education is in the midst of dynamic and dramatic change. There’s not a week that goes by that I don’t see a new book addressing the change and the future of higher education. More...
Why are PhD posters a thing?
There is a trend afoot, encouraged by the funders of research, to ask PhD students and other academic researchers to design posters explaining their work. The aim, I think, is to provide an accessible means of explaining (often unfinished) academic work.
It’s a nice idea, but many of the posters end up unattractive, overly technical and uninformative. Sometimes, they are designed to cram all the contents of a PhD on to a piece of paper of around one square metre. When that happens, they end up illegible due to the huge amounts of tiny writing. More...