By Joe Marcallini - EvoLLLution. As prospective students are taking advantage of new technology to research their education options, higher education marketers are scrambling to determine how to convince them to attend their universities. More...
An Educator’s Guide for Curriculum Collaboration: Four Groups that Need to Be Involved
By Nancy Salzman - EvoLLLution. We know collaboration between employers and educators is important in determining program curriculum and delivery methods in order to ensure all major stakeholders are in sync as to purpose, need and sustainability of programming. Educators should bring several entities to the table to collectively discuss and define current industry trends and the knowledge, skills and abilities required for the career paths to be addressed by the proposed curriculum. More...
The Competitive International Higher Education Marketplace: Identifying Business Strategies to Succeed (Part 2)
By Vangelis Tsiligiris - EvoLLLution. Universities have traditionally pursued international activities as a result of individual academic and executive staff members’ links and initiative, in the context of cultural and language links and in pursuit of short-term financial goals. However, successful international activities require careful planning, dedication of resources and constant re-alignment to conditions of the fast-changing international higher education market. More...
Teaching, Assessment and Quality Assurance in Higher Education
By David Schejbal - EvoLLLution. Quality assurance is “the maintenance of a desired level of quality in a service or product, especially by means of attention to every stage of the process of delivery or production.”[1] In higher education, we’re challenged to determine how we identify whether we maintain the level of desired quality at every level of the education process. Paraphrasing Brennan and Shah, David Dill adapts the notion of quality assurance to higher education. More...
Quality: The Real Benchmark of Value in Technology-Enhanced Learning (Part 2)
By Susan Aldridge - EvoLLLution. Authentic learning has always been a critical component of professional studies in such fields as healthcare and education, law and engineering — where internships and practicums are routine academic requirements. And with interactive technologies such as virtual reality and videoconferencing, we’re now able to reinforce, and in some cases reproduce, these site-based learning experiences by creating high-quality, digital teaching tools that can be incorporated into any learning environment. More...
How The Regulatory Trifecta is Wrapping Higher Ed in Red Tape
By John Ebersole - EvoLLLution. State authorization, gainful employment and the credit hour; these three regulatory areas are the focus of the Department of Education’s so-called “Program Integrity” regulations. More...
Understanding Your Customer: What Higher Ed Can Learn from Febreze
By Walter Rankin - EvoLLLution. A few years ago, The New York Times ran an in-depth story that analyzed how companies were trying to market their products in ways that built upon consumer behavior because, the logic goes, “once consumers’ shopping habits are ingrained, it’s incredibly difficult to change them.”[1] A key example in the article is Febreze, originally marketed by Proctor & Gamble in 1998 as an odorless spray that eliminated bad smells. Febreze was initially deemed a marketing misfire that failed to build upon established “habit loops” of consumers. In follow-up tests, P&G found consumers had become so used to the odors within their own homes that they saw no value in changing their cleaning routine. More...
Why learner support is an important component in the design of teaching and learning

Resources and the design of teaching and learning

Adapting student assessment to the needs of a digital age
