The Competitive International Higher Education Marketplace: Identifying Business Strategies to Succeed (Part 2)

By Vangelis Tsiligiris - EvoLLLution. Universities have traditionally pursued international activities as a result of individual academic and executive staff members’ links and initiative, in the context of cultural and language links and in pursuit of short-term financial goals. However, successful international activities require careful planning, dedication of resources and constant re-alignment to conditions of the fast-changing international higher education market. More...