By John Kokolus - EvoLLLution. Higher education prides itself on adherence to the values associated with the concept of collegiality. Collaboration is certainly among those values, if not at the top of the list, and a collaborative culture is often viewed as a key element in a higher education institution’s success. More...

By Paul Almeida - EvoLLLution. 1. What are the most common characteristics of students who enroll in executive education programs?
Executive education caters to people who are executives — people in their 30s, 40s, 50s and even 60s. Most of these students have bachelor’s degrees and many have master’s degrees, but they’ve reached a point in their careers where they know they need to acquire a further set of skills, insights and expertise or networks or even gain further legitimacy by associating themselves with a prominent university. More...

By John DeLalla - EvoLLLution. Custom apps. Wallpapers/backgrounds. Mobile-optimized websites. Mobile is changing the game for marketers, regardless of industry, country and brand size. More...

By Susan Kannel - EvoLLLution. Lately we’ve received many requests for help around the issue of employer engagement. The requests are coming from both community colleges and baccalaureate institutions that want to create more robust and effective partnerships with their local communities. All in all, this is very good news. More...

By Michelle Rhee-Weise - EvoLLLution. The on- and off-ramps that connect higher education to the workforce are few and far between. As the economy crawls toward recovery, there are a growing number of students in search of lifelong learning mechanisms to help them finish school or skill-up for the workforce. More...

By Robert Wagner - EvoLLLution. In a competitive marketplace, the real winners are the consumers. Innovations in pricing models are meant to demonstrate value to the consumer while also differentiating competitive deals. Strategies such as “bundling” or “half-off” or even “first one free” are retail promotion tools to attract potential customers by considering how they can “save” by purchasing certain products. More...

By Cynda Alexander - EvoLLLution. The real estate industry is not unlike higher education in that both primarily sell an “intangible” service and require clients (sellers or buyers or students) to make money. Plus, both industries are the first victims during a downturn in the economy. It’s during these times they have to stand above the competition to stay in business. More...

By Henrik P. Minassians - EvoLLLution. After World War II, the academic world and society in general appeared to be in agreement that higher education is crucial for the future of our country and the economy. The government played a central role in closing the gap between the academy and society through the creation of the GI Bill, which provided returning servicemen increased access to, and a higher likelihood of success in, the pursuit of higher education. More...

By Mary Thompson-Jones - EvoLLLution. Meaningful international experiences should be an important part of everyone’s education, yet, as the Institute of International Education’s Open Doors data resource points out, American students are often reluctant to travel. The 2013 annual survey states that only 283,332 U.S. students studied abroad for academic credit. That number is only a tiny fraction — about 1.4 percent — of the nearly 20 million U.S. students enrolled in higher education. Time and money are the usual reasons students forego this rich learning opportunity. More...

By Lesley Snyder - EvoLLLution. 1. When it comes to marketing CE, what is the role of the CE unit?
The first thing to note is that organizational structures in CE can vary from institution to institution, so the marketing role of the CE unit may be different from one university to another, but regardless of the structure, I see CE’s role as being the expert and knowing the purpose of each program, the benefits of the program and understanding how to communicate those benefits to the prospective student audiences for each program. More...