Why Google is Syndication Shy

By Stephen Downes - Stephen's Web. Why Google is Syndication Shy
I think there's a germ of truth here: "Feeds may be Google's greatest enemy. If Google did offer feeds that connected users with the information they are looking for from the Web they would miss the opportunity to advertise to them. What will remedy this? Google will incorporate contextual Adwords ads into these kinds of feeds, much like Overture has done. What’s taking so long? Beats me." But the answer is this: if Google can aggregate, anyone can aggregate - and who is going to aggregate advertisements. More...