Commerce Weekly: Analytics for people, the next big thing in retail

Commerce Weekly: Analytics for people, the next big thing in retail
Jenn Webb, O'Reilly Radar, January 25, 2013

I think the challenge in the future won't be to manage privacy - in many cases, privacy is already dead - but how to manage the data that is collected. Take this article about the latest trend in retail marketing: tracking people as they go from store to store by tracking the address of their smartphone via ambient WiFi. More...