Personalisation in Presentation Services

Personalisation in Presentation Services
This study, commissioned by the UK Joint Information Systems Committee (JISC), concludes that "personalisation is effective and feasible in situations where data is controlled and where there is a clear rationale or business case." However, "It identifies several impediments to using personalisation with uncontrolled data, including immature technology and lack of metadata." The meat of the report is found in Section 6. More...