Neuromarketing

Neuromarketing
This item, summarized nicely by Jay Cross, goes hand in hand with the previous one. "We identify with our product choices: 'If you like Chevy trucks, it's because that has become the larger gestalt of who you self-attribute as,' Kilts said, using psychology-speak. 'You're a Chevy guy.' Emotion trumps reason. Build your internal brand. More...