Marketing Science, Marketing Ourselves

Marketing Science, Marketing Ourselves
The point of this article: "We need to ask whether we really want or need to proceed further down the market-driven path. Is some implacable economic mechanism forcing us to do so - is the deck stacked?" Enthusiasm for the pre-Cold War model of noncommercial academia, writes the author, stems from the idea that the academic has a committment to open enquiry, separated from personal or national prejudices. More...