Book review: "The Knowledge Illusion: Why We Never Think Alone" (AUR 60 01)

The Knowledge Illusion is written by a professor of cognition and a professor of marketing. Its central themes are cognition, ignorance, knowledge, and the community of knowledge. The book is about cognition – not marketing which, for the most part, is largely concerned with getting us to buy things we don’t need with money we don’t have to impress people we don’t like.  As a non-marketing book on cognition and knowledge, Sloman and Fernbach’s work contains 15 exquisite chapters outlining that we as human beings almost never know anything individually. More...