Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers

Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers
Jeffrey R. Young, EdSurge, 2017/12/08
Remember Knewton? Pundits loved it. It positioned itself as "the world’s leading adaptive learning technology provider with the mission of bringing personalized education to the world" and drew some $157 million in funding. Now they're executing a pivot "along with mounting criticism that its founding CEO, Jose Ferreira, overhyped its technology." Now the company is trying to compete with publishers. More...