Lessons for higher education from private – and quasi-private – schools

I am not sure all universities understand how rapidly the higher education decision-making process is altering in private schools and the more selective end of the state sector. The behaviours of students (and parents) in private schools are now very similar to those at the top end of the state sector – with these two school sources, of course, remaining a key component of many universities’ admissions activities. The following comments are based on the largest available body of insight into that market: 23,000 in-depth parent interviews that we have carried out since 2011 with 164 school clients. More...