Mention the word ‘campaign’ and the image that comes to mind is often one of visible activity and tactics that unions and other groups seeking change often employ. Rallies, marches, strikes, blockades, sit-ins and pickets, flash mobs, videos, petitions, stunts and street theatre are what end up on the news and are usually the time when the largest number of people directly interact with the campaign.
France leads the way when it comes to eye-catching tactics – auto-workers kidnapping their bosses, farmers dismantling a McDonalds or, recently, releasing thousands of sheep onto the streets of Lyon. More...