Four Trends to Look Out For in 2017

By Paul Redfern. Industry leaders will once again publish countless pieces about their predictions of the top trends and technology that will impact marketing during 2017. Last January, I joined that group and wrote about three trends to get ahead of in 2016. As we start a new year, let’s look back at those three trends — virtual reality, connectivity, and social media advertising — and add a new item to think about in 2017. More...