Does Big Data Hold the Key to International Student Enrollments?

By Joanna Hughes. Big data is everywhere you turn these days. Is it all that surprising that it’s now penetrating the world of international student recruitment at the world’s colleges and universities? According to recent news from Times Higher Education, big data and predictive analytics are poised to play a major role in the years ahead -- not just in terms of higher education delivery, but also in terms of predicting student behaviors and, in the process, offering invaluable data-driven decision-making opportunities for international recruiters. More...