Why fundraising is critical when publishing a book

By Adam Chapnick and Christopher Kukucha. When we started our careers, professors didn’t have to think about raising money to publish a book with an academic press. If your manuscript was peer-reviewed positively, then the Awards to Scholarly Publications Program (ASPP) would inevitably provide your publisher with the necessary subsidy (now $8,000) to allow the press to break even on its investment, no matter the book’s commercial success. More...