Why Study Business Analytics?

By Alyssa Walker. Data matters. “Not everything that can be counted counts, and not everything that counts can be counted,” attributed to Albert Einstein, explains the purpose of business analytics perfectly.  We live in an age of bigger and bigger data—and businesses need ways to sift through it all, to figure out which combinations of data count—and which ones don’t.  The success of business in today’s global economy depends on it. More...