How the Jobs to be Done Theory Applies to Online Education

By Stephen Downes - Stephen's Web. How the Jobs to be Done Theory Applies to Online Education
Tanya Roscorla, ConVerge, 2016/11/29
This article states, "According to the jobs-to-be-done theory, customers hire products or services to do a specific job for them, and those providers can adapt their offerings by understanding the job they've been hired to do." OK, fair enough. So what is the job students expect MOOCs to do? It depends on the student. More...