Should you jump on social bandwagons?

By Rachel Reuben. Last month there was a great deal of hype about Peach, a new social network that seemingly came out of nowhere. It is a bit like Facebook (lite), Twitter and Tumblr combined. You can post a short update and photos; search for an animated GIF to share your emotion; answer pre-defined questions or trigger Magic Words; wave, “boop” or “cake” friends; and see your friends activities. More...