Context Matters in Social Media

By Maha Bali. I’ve been thinking for a while that the real barrier to entry on Twitter is the layers of context you need to have in order to be able to navigate it well. I believe the reason you can have deep conversations in 140 characters aren’t because it’s easy to make deep and meaningful statements in 140 characters (though some people are masters at this), but rather because there are layers of contexts behind each 140 character statement, such that someone who is aware of the context gets so much more than 140 characters. Read more...