Debate Over Massey U's New Ad Campaign

A new ad campaign by Massey University has set off a debate over the strategy being used by the New Zealand university. Various ads portray students with an “I am…” tag line. An ad being both criticized and defended (at right) features a female student appearing to walk on water in a sundress. The ad says “I am a game changer.” A column in Waikato Times called the student a “pixie vixen” and made fun of the idea that this approach would attract students. Read more...