Get By With (A Lot of) Help From Your Friends

By Michael Stoner. A university’s ambitions may be lofty and its programs peerless, but if its communications are lost and messages ignored amid the visual and aural clutter of our ever-expanding media universe, it won’t flourish. That’s why authentic and memorable brands stand out in academe. Consider American University’s WONK campaign, for example: love it or hate it, the results have been positive for American. More...