Reaching students in a snap

By Abi Mandelbaum. Recently, Snapchat – a photo and video social media platform – surpassed Instagram and Tumblr as the fastest growing social media app for smartphones, with an estimated 200 million Snapchat users, the vast majority of whom are aged 25 or younger, and with 77% of US college students reportedly using Snapchat on a daily basis. Read more...