The Unintended Consequences of Borrowing Business Tools to Run a University

By Mark Burstein. As colleges and universities compete more vigorously than ever to attract applicants from a smaller population of high-school seniors and strive to provide a deeper, more compelling education, many of us in academic leadership have looked to business practices and concepts to manage our institutions. We have created marketing plans, sought advice from management consultants, and developed metrics and strategic plans. More...