Amazon Makes a Push on College Campuses

By Greg Bensinger. In its latest effort to win new customers, Amazon.com Inc. is going back to school.
Amazon has struck deals with three large universities to operate co-branded websites selling textbooks, fan shirts, ramen noodles and most other items available on Amazon.com. While the deals aren’t exclusive, officials at the colleges say the arrangements acknowledge a reality: Their students already shop on Amazon. More...