University-to-Business Sales: How to Dominate the Corporate Learning Market

By Lisa Verma - EvoLLLution. The following interview is with Lisa Verma, director of custom and on-site programs at Louisiana State University. At the recent UPCEA South conference in Baton Rouge, Louisiana, Verma shared her thoughts on university-to-business, or U2B, selling and the best practices involved with developing robust and long-term training and education partnerships with employers. In this interview, she expands on that topic and discusses what it takes for a university to be successful in the highly-competitive corporate training marketplace. More...