Students are Customers Whether We Want to Admit it or Not (Part 2)

By Ian Roark - EvoLLLution. 3. Payment
Students are customers as defined by their options for paying for education, and the expectation of a quality service in response to that payment. In the K-12 system, the costs of the service (teaching and operations of the school) largely go unnoticed to the primary consumer (the K-12 students and their parents). However, the costs of higher education are readily known and available to the students, and the method of payment then becomes a choice. More...