Seeding is believing: McGill launches crowdfunding platform

By Megan Elizabeth Martin. Keenly aware of the changing nature of philanthropy, the office of Development and Alumni Relations (DAR) has launched McGill’s first crowdfunding platform, Seeds of Change – the next big thing when it comes to online fundraising.
Crowdfunding works by taking any number of specific initiatives or programs and making their details and intended purpose available and accessible to prospective donors online. People are then free to choose what projects they’d like to support, based on their own interests. More...