Facebook Rules and Instagram Rises in Institutional Social-Media Survey

By Lee Gardner. In many ways, the results of the Council for Advancement and Support of Education’s annual social-media survey offer no surprises. But just because there aren’t major shifts in how colleges use social media to keep in touch with alumni or solicit gifts doesn’t mean that major changes in social media aren’t afoot. The results of the fifth annual survey, released on Wednesday at CASE’s social-media conference, in Los Angeles, indicate that 98 percent of the nearly 2,000 respondents use social media and that 95 percent of those institutions use Facebook. Twitter, LinkedIn, and YouTube are the next three most-used social media, at 82, 76, and 68 percent, respectively. Read more...