How to use digital marketing to target Chinese students

By Miguel Roberg. Over the last decade, average personal disposable income in China has risen from CNY9,421 to more than CNY24,000 (US$1,540 to US$3,920), and with this surge in income more and more families are choosing foreign over domestic universities for their children. According to the BBC: “In 2010 alone more than 284,000 Chinese went abroad to study, most of them privately funded.” In 2013, the number increased to 339,700 students. Read more...