Three Keys to Building Alumni Relations

By Mel and Pearl Shaw. Colleges and universities look to alumni for financial support. If you attended or graduated from college you likely receive fundraising solicitations from your alma mater. Some colleges excel at engaging their alumni and raising money from them. Their programs have been built over generations: First-year students are encouraged to set alumni giving as a personal goal. Other institutions such as community colleges are newer to engaging alumni. Some small private and public universities also face challenges. More...