Brand Canada™

By Melonie Fullick. As many of you will have heard by now (since I’m slow to comment on these things), recently the Canadian government released another strategy piece regarding ongoing efforts to recruit international students to Canada. There’s been some great commentary on this already, and I can’t add much to what others have said. Much of the criticism I would agree with, given the nature of the issues involved in branding, recruitment, and retention/graduation (though that last piece doesn’t seem to have made it onto the table for discussion). But I have a few points to add about the practical elements of this plan as a communication strategy. Read more...