AMA Conference: Keeping things Simple

By Dayna Catropa. The American Marketing Association’s Symposium for the Marketing of Higher Education is in Boston this week and the event is off to a great start. After the first day of presentations, one idea seems consistent -- the importance of simplifying when it comes to marketing messaging and design. This idea surfaced in discussions about website design, communicating with internal audiences, reaching prospective students and measuring results. Read more...